Arctic monkeys permission request.

i used the arctic monkeys website to send a contact form to the band's managers, i did this to see if they were ok with me using their song in my music video.

Audience research.

The audience of the arctic monkeys appears to be at a first glance late teens and young adults (17-24)
as shown by the audiences at their gigs, the fans tend to be an even mix between males and females.



Fans of the arctic monkeys also tend to listen to music by miles kane, the kooks and oasis, this is shown by the fact that miles kane is featured on the arctic monkeys official website and there are rumors on the forum of him joining the band, also the members of oasis recognize them as a similar band not only in music but in attitude.

after looking at their albums on amazon here were some of the other albums that were recommended to me me

and here were some of the recommendations found on play.com

I also decided to look at some of the customer reviews on play.com to see what people thought of the albums, most were good but some found the songs to be not to their
taste which is understandable

And here are some reviews from amazon.

Rationale

The reason i chose the song i did was because i liked the sound of the song, it has a fast beat which meant that i would be able to create a fast paced music video with fast editing and camera movements.
another reason i picked it was because it was a song that i was familiar with and i also found the official music video to be quite lacking and i decided that i could do better.  in my video i would like the
narrative to very loose, this would be to make sure not to detract from the meanings of the song.



A few things that i thought could have been done better would be their use of too much live footage, this slows down the pace of the video and just interrupts the flow. furthermore i feel that the speed of the editing is just too slow overall. one thing that i do like about the video are some of the camera movements that they use, their use of very jerky movement and handheld camera shots gives the video a very homemade personality that fits with the song and the band.

Music video Treatment

The song that i will using for my music video will be "fake tales of san francisco" by Arctic Monkeys.




Song lyrics:
http://songmeanings.com/songs/view/3530822107858565901/

Shots in the style that i would like to attempt:

The style of music video that i would like to use is a very fast cut rate with lots of effects. it would include some form of minor narrative but most of the video would be composed of shots of the band, with some of the narrative scenes in between. i would also like to use some over-cranking and under-cranking as i like how it makes the scene look and it also changes the tempo of the video.


The colour palette that i would like to use in my music video would be lots of dull colours such as browns and dark yellows, however i would like to splash in some bright colours in time with the music to add emphasis to a certain point (these colours would be reds, yellows and oranges).


In my video i would like to use quite a loose narrative with very little in built meaning. i would do this to make sure to not detract from/ change the artists meanings by creating my own as i personally dont like it when this is done. Furthermore i would like to allow the viewer to think of their own narrative when viewing my video, forcing them to read between the lines and study the video to come to any conclusion as to what the narrative of the video is.

The conventions of this genre of music are very apparent, for example in most music video of this genre there is almost always a shot of the lead singer singing into a microphone, also another common shot is a close up on the guitarists guitar. in my music video i would like to conform to the conventions of this genre however i would also like to change some parts to suit my own style.

media resources for music video

locations.

• fields
• Morton corbet castle
• moat
• general streets and shops
• houses
• anywhere in school

available equipment.

• video cameras both handheld and professional
• tripods
• dolly
• tracks
• still cameras
• green screens 
• laptops with editing and special effects software

song ideas

• seven nation army, white stripes( quite easy doesnt require many people to do, not that much editing required. however difficult to not copy the music video )
• Fire, kasabian ( quite slow paced, easier editing, only requires a band)
• anything by Queen ( quite old songs, very iconic, mostly slow paced, only need a band)
• anything by the arctic monkeys ( quite fast, would require quite a few people lots of editing. my most known of all the bands.)
• anything by kaiser chiefs ( quite fast, needs a lot of editing, only need a band)
• radioactive, imagine dragons ( slow, not much editing, could be effective with not much work)
• Any other songs that i have yet to hear but think that would like to use

would like to do something in the style of this video. however need to find a song that would work well with this style of fast editing and high tempo.

Try to work towards everything in the mark scheme.

Textual analysis #4 Ain't no rest for the wicked: Cage the Elephant

The location that this video is set in is supposed to be in an american desert and is filmed against a green screen. This setting plays to the conventions of this genre but also throws a spin on it by using lots of film burns and shaky filming. the colour palette of this video also fits the conventions of this genre, that being lots of browns and dull colours.

the costumes they wear are not stereotypical of this genre of music however they don't really oppose the conventions of the genre. 

The narrative of this video shows a man walking down a seemingly endless road only to reach the end and have it all repeat again

The camera techniques that are used in this video are mostly stationary body shots with quite a lot of extreme close-ups, these are being used to show the confusion of the character and to show that he is walking endlessly. the camera is also being film in a style that makes it look homemade by having the camera wobble and by using film burns and overlays.

this video uses lots of different editing styles including film burns and overlays as well as many cuts and transitions, one of the most noticeable things about the editing is that the pace of the cuts and the frequency of the overlays changes as the song progresses, this as shown by my other analyses which all share this concept which would suggest that it is a convention of quite a lot of genres of music. 

Textual analysis #3 Fire by Kasabian

The location of this music video is in a small american style town, mostly centralized around a bank.
this location plays to the conventions of this style of american rock, those being dusty roads lots of browns and yellows and with few people walking around.
The costumes and props used in this video are those that fit the conventions of this genre of music. for example cowboy hats and long trench coats/ leathers

The camera angles and movements that are used in this video are lots of close ups on peoples face to show emotion and to give us a connection to the character. One camera movement that is used a lot are pans, these are used to show movement and to follow a character whilst giving a feeling of voyeurism.
later on in the video at about 1:15 the camera shot changes to a black and white high angle CCTV camera. this makes the style of the video change. This change also happens as the chorus begins which naturally changes the pace of the video, this is also shown by the frantic nature of the screenplay but also by the quick cuts between camera shots.

Textual analysis #2 Teddy picker: Arctic Monkeys

This music video has an interesting start as it shows the band preparing for the upcoming song, this strange opening throws the viewer off guard and makes them wonder what is going on. Also this choice also allows you to connect with the band and gives the video a more relaxed and casual feel because we can relate to the scenario.

The location of this video changes over the course of the song, it starts in a studio which gives a professional and clean feel, it also plays to the conventions of most bands of this genre. later on the location changes to the band walking outside, this gives us the feel that they are singing about something, but at the same time it also makes the scene look more casual and less professional. the outfits that the band are wearing are typical casual clothing for young men. this tells us that they do not want to be seen as rich or posh and just want to be normal, once again this plays to the conventions of bands of this genre as this is seen as a working mans music choice.

The camera shots and movements in this video are very fast and jerky with the camera occasionally shaking and going out of focus, this is being used to create a handmade feel and make the video look less professional which like before is one of the convention of this genre