Audience research.

The audience of the arctic monkeys appears to be at a first glance late teens and young adults (17-24)
as shown by the audiences at their gigs, the fans tend to be an even mix between males and females.



Fans of the arctic monkeys also tend to listen to music by miles kane, the kooks and oasis, this is shown by the fact that miles kane is featured on the arctic monkeys official website and there are rumors on the forum of him joining the band, also the members of oasis recognize them as a similar band not only in music but in attitude.

after looking at their albums on amazon here were some of the other albums that were recommended to me me

and here were some of the recommendations found on play.com

I also decided to look at some of the customer reviews on play.com to see what people thought of the albums, most were good but some found the songs to be not to their
taste which is understandable

And here are some reviews from amazon.